The impact of a monthly gift

We recently spoke to Ripple Effect supporter and Ambassador Margaret Watson about why making a regular gift in support of families in rural Africa means so much to her.

How long have you been a Ripple Effect supporter for?

My husband, Andrew, and I started supporting Ripple Effect [formerly Ripple Effect] about 15 years ago when it was part of The Telegraph’s annual charity appeal. It leapt out at us because it seemed so practical, so sustainable, and a long-term solution to poverty.

What inspired you to become a regular giver?

As we learned more, we felt that making a monthly donation made so much sense. It gives Ripple Effect a steady, predictable income; it provides security for the farming families and the programs they join; and it gives us pleasure to know that we are a reliable part of Ripple Effect’s wonderful work.

What would you say to other supporters who are considering making a regular gift?

Ripple Effect is truly a hand up and not just a hand out. No matter how large or small your support, every penny makes a difference and regular giving makes it easy for both Ripple Effect and its donors

You too can start a regular ripple with a direct debit

Regular gifts like Margaret’s support families in rural Africa every step of the way as they grow brighter futures from the land.

The impact of a regular gift continues to grow as for every family you support, three more families benefit too. As they learn more, grow more and sell more, the benefits are shared with their families, neighbours and communities. Then they do the same and soon hundreds, then thousands, are thriving.

Will you join supporters like Margaret and start a regular ripple?