“The innocent foundation has worked with Ripple Effect since 2004 – one of our longest-standing partnerships. So when I heard the news that I was chosen to do a scholarship with Ripple Effect last year, I was hugely excited by the opportunity to get a better understanding of their work and to do my part in making a difference.
The starting point for my scholarship was Ripple Effect’s ambitious new strategy that sets out to deepen their impact at household level and to scale their work to reach one million people a year in Africa by 2020. As part of this, I was tasked to review the current marketing and communications approach with supporters in the UK and to help lay the foundations for a new brand strategy that would help them achieve their goals.
I first spent three days in Ripple Effect’s head office in Bath, where I had the chance to get under the skin of the organisation’s history and journey to date. This involved various workshops and lots of conversations with team members. It not only helped me to better understand the Ripple Effect’s brand, but what really stuck with me was the teams’ passion and belief in their holistic approach and lasting impact.
I then departed for a one-week field trip to Kenya, with the purpose to meet the regional team and to visit smallholder farms in order to hear and witness Ripple Effect’s impact first hand.