About us

Our proven approach brings smallholder farmers together to learn more, grow more and sell more. They can feed their families nutritious food, and with a surplus to sell can invest in their farms, send their children to school and build sustainable agri-businesses.

We have been working on the ground with farming communities in Africa since 1988, adapting our approach and developing our expertise in three key areas of work. Ripple Effect currently has country programmes in Burundi, Ethiopia, Kenya, Rwanda and Uganda, and works in partnership in Zambia.

It starts when we bring farmers together with community trainers and experienced peer farmers to share ideas and learn new skills. The focus is on practical approaches that help them grow more and sell more, so they can invest in their farms and their families’ futures. But we don’t stop there. The effect grows, because for every family we work with, three more families benefit too.

We are a partnership: experienced and committed African staff, based in the countries where we work, working with marketing and support from the UK and US, and most importantly, with resourceful farming families.

On 31 May 2022, Send a Cow changed its name to Ripple Effect. We all loved the name Send a Cow: it was quirky and got people’s attention – but our comprehensive research showed that it was holding us back from gaining new support and therefore reaching more communities with our life-changing training.

Ripple Effect was set up by a group of Christian dairy farmers from the UK in 1988. Outraged at EU milk quotas, which were forcing them to slaughter healthy dairy cows, and in response to...