Such targets, set nearly 10 years in advance, will always be an educated estimate: as the past few years have highlighted so clearly, we can’t predict what the future holds. Our priority remains to ensure that those we work with are happy, healthy and resilient, and that we are building a confident, thriving and sustainable rural Africa.
Our indicators show that we are on track to reach this goal by 2030, and we may well exceed it. I’m inspired (and challenged) by some of our colleagues in Africa: when they’re talking about our strategic goals they say that our desire is to reach at least another 5 million people.
I hope that we’ve set the bar at the right point to ensure we are always pushing ourselves as an organisation to achieve what is possible. We will continue to be transparent about our progress.
As Nelson Mandela said:
“It always seems impossible until it is done.” - Nelson Mandela, Former President of South Africa.
If you don’t have a vision, if you don’t have ambition, then it won’t happen. When we first work alongside farmers, we ask them to envisage their future, starting with literally drawing a picture of what their farm could look like. And then together we map out how they will achieve it.
Radical change is possible.