Farmers stood in line passing objects to each other
7/12/2022

Where to set the bar - deciding our strategic goals and targets


Deciding on the figure of 5 million wasn’t easy

I always start with the ambition

There were a number of iterations of the 5 million figure

How do we need to innovate?

We worked alongside 1.1 million people this year

5 million more is an ambitious, but realistic target

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